Haverstick solution relieves POS data headaches
The Client
A $2.4 billion manufacturer of consumer package goods and over-the-counter drugs
The Challenge
Beginning in summer 2001, major chain retailers across the United States announced their intentions to discontinue providing store sales data to syndicates such as IRI and ACNielsen. They indicated that their channel partners would continue to have access to that data via extranet applications. To address this issue, our client wanted to evaluate ways to consolidate and warehouse various retailer point-of-sale data, in order to analyze comprehensive and dynamic sales and marketing information.
The Haverstick Approach
Haverstick worked with the client’s sales, category development, and IT areas to understand their current use of point-of-sale data and how each wanted to be able to use the data in the future. Over the course of the engagement, we analyzed their needs and strategized potential solutions.
The Result
Haverstick Consulting evaluated alternatives and developed a business and technology strategy, as well as an implementation plan. Overall, the data gathering, warehousing, and analyzing solution that would allow our client to more effectively take advantage of retailer point-of-sale data was evaluated.
Our client now has the blueprint for a solution that provides better access to retail store-level data, allowing for smarter, faster decision-making that can help spur sales. The improved access to information will also give our client’s personnel more time for other production activities. | 
